McDonalds environment analysis for hospitality

McDonalds environment analysis for hospitality INTRODUCTION As per British Hospitality Association, hospitality is UK’s 4th largest industry which employs 2.7 million people in the UK and accounted for 27.7% of total job growth in the UK. Importance of this industry to the UK’s economy can never be overemphasised. In recent past the UK’s economy has faced radical changes which led the organisation to adapt and change in order to survive and grow. The aim of this research is to analyse the impact of business environment on the success of an organisation chosen from this ever growing Hospitality and Tourism industry. The study choses McDonald corporation which is a key food service retailer. McDonalds serves over 69 million customers in over 100 countries through its 36000 locations. The organisation stepped in the UK market in 1974 and has more than 1200 restaurants across the UK. References: http://www.bha.org.uk/ http://news.mcdonalds.com/Corporate/Press-Releases/Financial-Release?xmlreleaseid=123062 1.2 FACTORS AFFECTING AN ORGANISATION: INTERNAL AND EXTERNAL ENVIORNMENTAL FACTORS As per www.study.com there are a number of events and situations that impact an organisation and they can be classified into: internal environmental factors and external environmental factors (referred to as IEF and EEF hereafter). Few examples of IEF would be changes in the management, cultural changes and employee morale changes etc. Similarly few examples of EEF will be industry regulations, economic and political factors, government regulations etc. References: http://study.com/academy/lesson/internal-and-external-environments-of-business-lesson-quiz.html 1.2.1 INTERNAL AND EXTERNAL ENVIORNMENTAL FACTORS IN THE CASE OF MCDONALDS: As per Campden BRI which is a food and drink research firm, there are six challenges that this industry will face in 2012 and beyond. The Campden report broadly classifies these factors as Manufacturing challenges Innovation Food Drink and the Consumer Safety Knowledge The tables below classifies the Campden BRI’s six factors as IEF and EEF applied in the case of McDonalds. Source: http://www.foodmanufacture.co.uk/Supply-Chain/Campden-BRI-s-six-food-industry-challenges 1.2.2 ANALYSING INTERNAL AND EXTERNAL ENVIORNMENTAL FACTORS IN CASE OF MCDONALDS This section tries to analyse various IEF and EEF based on 1.2.2.1 RAW MATERIAL CHALLENGES/SUPPLIERS- AN EXTERNAL ENVIORNMENTAL FACTOR The foremost supporters for McDonalds are their supplier as they are the one of the largest company to supply burgers in the US. Customer’s reputation is highlighted through maintained system of service, quality and cleanliness in every aspect. They have also met or exceed USDA standards that are strictest in the food industry. The public supporters are in general multiple support clubs and with respect to customer group represents multi fan sites and blogs. 1.2.2.2 MANUFACTURING CHALLENGES / AN INTERNAL ENVIROMENT FACTOR Analysing the business environment will attempt to demonstrate the complexity of issues arise with the organisation. They have developed network operation and distribution system. The company has been able to achieve consistent product taste. Their focus is on delivery sales and protecting its life time reputation. McDonalds has also done culture adaption to consider vegetarian options for their all universal food branch. 1.2.2.3 INNOVATION / AN INTERNAL ENVIROMENT FACTOR The innovation will increase both product quality and longevity. 1.2.2.4 FOOD, DRINK AND THE CONSUMER / McDonald’s had maintained the quite low bargaining power of buyers. They are very low risk of switching customers into other brands. There was quite stagnant image among the customers through quality of differentiation, customer care and other promotions. 1.2.2.5 SAFETY / REGULATORY AND STATUTORY COMPLIANCE 1.2.2.6: KNOWLEDGE / 1.2.2.7 EXPANSION/ NEW GEOGRAPHICAL MARKET A number of key internal and external environmental factors constitute the elements of long term sustainable growth plan and it will not be wrong to say that the geographical diversification is vital element to fuel growth. As per the company’s corporate website: â€Å"We believe these priorities align with our customers evolving needs, and combined with our competitive advantages of convenience, menu variety, geographic diversification and System alignment will drive long-term sustainable growth.† Looking into the recent trends it can be said that McDonald’s growth is fuelled by its franchise business. As per the company’s official website â€Å"We view ourselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability. At year-end 2014, more than 80% of McDonald’s restaurants were franchised. SOURCE: http://www.aboutmcdonalds.com/mcd/investors/company_profile.html http://www.aboutmcdonalds.com/mcd/investors/company_profile.html References: http://www.bha.org.uk/ http://news.mcdonalds.com/Corporate/Press-Releases/Financial-Release?xmlreleaseid=123062 http://www.mcdonalds.co.uk/ukhome/Aboutus/Franchising.html Competitive advantage http://www.mcdonalds.co.uk/ukhome/Aboutus/Development/Locations_and_contacts.html McDonald is very open about its grown plans. On the official website the company has posted geographical regions for its intended growth region and invites the public to propose a development site. The study feel that by using this approach McDonalds is making an effective use of public information by providing an open platform for the local. This information gathering methodology not only is more efficient in terms of using local public knowledge about the area, but is also effective way of reducing planning, research and development cost and time that goes is development of a new site. This marketing strategy also adds to Brand awareness, brand recognition and stronger connect via the local people. Negative: The Company may end up losing a lot of time effort cost in moving in a direction which may not be fruitful. To afford a comparative analysis of the internal and external environment of McDonalds this study has used KFC’s corresponding data. It’s structured as an independent business with responsible accounting operations, community relations, training and human resources. They offer both counter service and drive through service with indoor and outdoor seating. In 2006, introduction of forever young brand was to redesign the current structure outlet of restaurant. One of the cornerstones of McDonalds success in the UK is its property portfolio, which provides a well located and convenient network of restaurants throughout the country for our customers to use and enjoy. There are almost 1200 restaurants to be found in a variety of locations such as traditional high streets; shopping centres; retail parks; roadside locations; leisure centres; railway and airport termini and motorway service areas. We are renowned for being the pioneers of the drive-thru restaurant concept and are the UK and world leader in this sector. This continues to be the key focus for our growth. Due to the growing success of the Company, the intention is to increase the pace of acquisitions with a target of 40 new restaurant openings per year from 2014, which will create up to 2,400 new job opportunities annually. The primary vehicle for this expansion will be freestanding drive-thru restaurants where convenience is key or locations in new or existing retail and leisure parks and transport hubs where visits are often part of a linked trip. Competitors http://www.kfc.co.uk/join-us/become-a-franchisee/ Mc Donald’s has a much stronger presence in the UK Market as compared to its competitors whereas a key rival KFC has 800 branches across the UK. http://www.kfc.co.uk/join-us/become-a-franchisee/ As evident from the information openly available on the website of Mc Donald’s KFC it appres that the cost of opening a Mc Donald’s franchise is much less as compared to cost of opening a KFC franchise. They suffer tough competition through burger king’s that are specialised in beef products. Wendy has also been added as a competitor due to high hamburger chains. They are other companies as well who are gaining market shares due to specialised in gourmet coffees, pasties and fresh sub sandwiches like Subway, Greggs and Starbucks. http://www.kfcdevelopment.co.uk/faqs/ KFC pays finders fee Do you pay finders fees for introducing a site? Yes we pay generous finders fees for recognised introductions  £20,000 for DT sites and  £12,500 for food courts/restaurants.* Figure: Competitors of McDonald’s A table showing a comparative analysis relating to the franchise between Mc Donald’s (UK) and KFC (UK) based on information directly available from the website. http://www.mcdonalds.co.uk/ukhome/Aboutus/Franchising/the-finance-bit.html http://www.kfc.co.uk/join-us/become-a-franchisee/ Opponents McDonald’s has been targeted due to their popularity in the food industry. Recently there was criticism about the cow disease crisis which showed serious threats towards world health. Children welfare society also opposes this company about their advertisement on happy meal which continuously attract children to buy their products. The other opponents are mainly animal rights groups that supported animal cruelty, which are against the manufacture of food produced by killing animals. Environment Analysis McDonalds differs from its Competitors All leases are taken in the McDonalds Restaurants Ltd name McDonalds take leases up to 25 years McDonalds has a superior covenant strength achieving yields of between 5% and 6% Site requirements Mixed Use/Retail Parks/Leisure Parks/Main Arterial Routes Co-location opportunities with hotels and petrol stations considered Ideal site size is 0.5+ acres All opportunities considered: Standalone units/Leasehold or Freehold sites up to one acre Our Recommendations: The research asserts that being in food industry the importance of maintaining a healthy and clean image in the eye of the public can never be overemphasized. Having said that, the increasing competition in the industry may lead to targeted negative criticism towards McDonalds. Developing a proactive crisis management team will be key element to manage any crisis situation. This study feels that there is a direct correlation between growth planning and the number of outlets that an organisation can open in new geographical areas across the UK. The franchise model plays a key role in deciding the growth path in the UK market and how well McDonald’s and its competitors manage this model will determine the organisations future share in this industry segment in the foreseeable future. Below are some key recommendations: Proactive measures to find a store location in the newer markets: Whereas, inviting public to propose a site for an outlet is a very cost effective and efficient way for growth planning, at the same time the study feels that McDonalds should take proactive steps to capture all the key locations in the major towns and cities. Using extensive market research, talking to local people and other direct means of research will be highly recommended for this purpose. Encouraging active participation of local resources: From finding a new location to the stage of complete set up of a franchise store, the process may involve a close liaison with local public. The study feels that there should be more incentive for the local parties to take an enthusiastic participation in this process. The study found that the KFC offers a ‘Finder’s Fee’ covenant openly disclosed under the FAQ section whereas provision for such a clause was missing from McDonalds website. Full disclosure of key information which is vital for decision making: If the franchise procedure is explained well, it could play a key role in encouraging people to show active participation in the process. Whereas KFC’s website discloses information about handing of planning permission and the time duration involved in the whole set up process very openly, this was found missing from the franchise FAQs section of the McDonalds website. Clear and full disclosure of the vital facts will afford more tools for informed decision making in the hands of perspective franchisee.

The Main Bank Relationship in Japan :: GCSE Business Marketing Coursework

The Main Bank Relationship in Japan First, it is necessary to define what a Japanese â€Å"main bank† is. The â€Å"main bank† is defined as the â€Å"financial group† (â€Å"kinyu keiretsu† in japanese) in the paper. â€Å"Financial group† is defined in principle by the amount of financing that a bank supplies to a particular borrowing company. When a given company has taken out the largest amount of loans from a particular bank for the past three or more years consecutively, the company is viewed as belonging to that bank’s â€Å"financial group.† Nearly all the companies listed in the first section of Tokyo Stock Exchange have a main bank. However, these companies borrow not just from their main bank, but from a large number of other banks and financial institution as well. While the main bank is an important lender, the company must also rely on loans from the main bank’s competitors which in sum far exceed those from the main bank itself. Although the generally accepted notion among researchers in that the main bank relationship in Japan is extremely stable, this evidence suggests that the Japanese main bank is one of much more fluidity than has been generally believed. Now, the paper presents some factors that might account for the actual changing patterns of main bank affiliations. These factors are (a) the uncertainty of companies’ operating performance, assuming the main bank relationship serves an important function of risk-sharing between companies and banks, it can be derived that an increase in the uncertainty of the business environment for a specific industry should decrease the proportion of companies that change their main bank, thus, changes in main bank affiliation will be systematically related to changes in the uncertainty of the performance of corporate borrowers; (b) the history of the main bank relationship, as the accumulated value of the main bank relationship is assumed to be positively c orrelated with the duration of the relationship, the longer a company has continued to maintain a main bank relationship with a specific bank, ceteris paribus, the less likely the company is to break that relationship off; this proposition concerning the changeableness of the main bank relationship is also a testable one; (c) the growth of the borrowing companies, it can be regarded as related to main bank changes in 2 ways: first, the growth of a company raise its

Summary of Pirates of the Caribbean :: essays research papers

This story is about a boy named Jim Hawkins who lives at an inn that his mother and father run and watch over. So one normal day, a pirate looking man walked into the door for somewhere to stay in for a couple of nights. This pirate looking man was called the captain {Bill}, because he never told the Hawkins family what his real name was. So every day the inn family would provide him with food and shelter and Rum. He would always drink to much rum and he would become every drunk and inconsiderate of others. Jim’s father was getting very sick as the cold winter came along and working so much while running the inn. He soon died and his wife and child had to take care of the inn by themselves. A day or two later Bill the captain had a stroke because of the amount of rum he had drank while he was with the Hawkins family in their inn. Soon as the captain kept on drinking he soon passed away. When he died, Jim and his mother look for a key to open his suitcase which they think they can get their money that Bill had owned them cause of his stay at the inn and the meals they provided for him. The found some interesting things in his ripped coat such as the key which they were looking for, and other materials that shipmates carry with them. They also find a letter, and a treasure map, which they decide to take off for a journey to find the missing treasure that no other pirate or other human-being has come before. While on the road on the start of the journey they notice a lantern shinning about a decent couple feet away coming toward their direction. They were also looking for Bill’s treasure map that someone had given him to look for the treasure, but soon stumbled upon him when they walked into the Hawkis inn and noticed he was dead. So the mad men walk away from the inn from nothing but dead bill. Jim and his mother walk to Mr. Trelany’s house to tell him the news but the maid that answers his door, tells them that he is over the squire’s house. After the joy and excitement of the people that were going on this journey they found a ship and a couple new experienced ship mates.

Presentation of the Principles of Science in the Movie Armageddon Essay

People have successfully created an advance and modern attack of imparting to students the principles of and topics relating to science or physics laws. What used to be a general learning course of study present in every curriculum of almost all school facilities was made into an exciting and entertaining education. This is attributed to the fact that the fresh approach utilizes films or movies to present and make students internalize and grasp scientific concepts in depth. This is achieved by studying and connecting every scene of a movie with the pieces of information derived from the important science or physics laws. By making students recognize and understand the effects of movie scenes and relating them to reality aroused the curiosity of students who normally regarded the subject as too difficult and dull when taught in the conventional manner. Ultimately, the presentation and use of the principles of science or physics in a movie have created more options for instructors to boost the improvement and benefits of the course to the studies of students and to the society in general. The 1998 blockbuster movie Armageddon top-billed by Bruce Willis (Harry Stamper), in particular, tells of a large and uncontrolled asteroid as large as Texas, which is bound to collide with our planet in 18 days. Harry, with his group of oil well drillers, is sent to space under a mission to stop this catastrophe from happening and prevent the destruction of the planet and mankind. To achieve this, they have to destroy the asteroid with a powerful nuclear bomb by placing it inside the asteroid (Bruckheimer & Bay, 1998). From the perspective of physical science, it is actually during the drilling scenes of the movie that the principles of science and physics law are likewise being laid out. This explains the logic behind the showing of the horizontal speed and increased velocities of the asteroid, which was blown-up into pieces by the nuclear bomb. These two scientific conditions are actually aimed at showing how a powerful nuclear bomb can greatly destroy the asteroid at that intense speed and resulting its pieces in just avoiding the planet and eventually forbidding a tragic end. A scientific analysis of this condition creates an impression that the movie scenes have effectively presented the use of energy and momentum preservation, addition of vector, as well as the law of gravity. Moreover, the formula and calculations used by the characters in the movie provide an apparent introduction to the students of the principle of devising fair or sensible calculations or approximations. One particular example is the use of the asteroid and making it appear that its size is the same as that of Texas (Bruckheimer & Bay, 1998). With this variable, it is assumed that Texas is a square size the surface area of which is equivalent to this U. S. state. Subsequently, the asteroid’s figure is estimated to be a cube, with each side equivalent to the surface area of the cited state. Therefore, the total mass or physical measure of the asteroid can then be adequately estimated by multiplying the amount of the cube by the normal density or concentration of the planet Earth. Thus, the nuclear bomb employed to detonate the asteroid which is equal to at least 100,000 bombs that were dropped in Hiroshima during World War II gave an estimate of the energy needed by Harry and his team to carry out the heroic task. Further presumption that all of the said energy turned into a kinetic energy separated equally between the two parts of the asteroid, would tell us that the length of the portions of the asteroid can be calculated. Results of the computation conclude that the direction where they are heading would turn perpendicular to its primary route of motion by the time they impact the planet. This could be possible when the energy required to blow up and separate the asteroid into two is ignored. The deflection for each asteroid piece is only a little over 200 meters. This will lead to the scenario that a two half-Texas-size, rather than only a Texas-sized asteroid, will reach and destroy the planet. This concept of physics was what Armageddon effectively presented. This explains why it is practically understandable for the United States, or any nation for that matter, to discover and pursue the movements of any object in the space that is likely to hit the planet or come near its crossing orbits. Armageddon was able to present that the principles of science or physics laws are beneficial to society. This is because the movie succeeded in realizing the purpose of increasing awareness on the said field of study among students. The movie also proved that recognizing the wonders of science can be breathtaking and satisfying especially when presented in the context of an entertaining film such as Armageddon. Reference Bruckheimer, J. (Producer) & Bay, M. (Director). (1998). Armageddon. [Motion picture]. Burbank, CA: Touchstone Pictures.

Assignments

In what way does the hanging consumer environment influence the marketing plan of Nikkei? (Pass 1. 1). 7 part D Conclusion and Recommendations 1 . Based on your findings in part A to C, in at least 500 words, summarize and evaluate the key issues relating to Nine's capability for planning its future marketing activities (Pass 1. 2). 7 Reference 9 such an audit (Pass 1. 3) Review or evaluation of marketing activities in a detailed and a systematic way can be identified as marketing audit of an organization. Assessing similar situations in the past can create opportunities for the present.Marketing auditing allows all marketing activities for reviewing and evaluating opportunities for the future. Due to the constantly changing business environment, marketing audit and external environment changes constantly with updates that reflect their experience should be used as reference material. This can be used to position where the company stands in its own objectives. For marketing audit, ST EEPLE factors of environment, SOOT analysis, Porter's five forces analysis are used as tools. For analyzing the macro environment, the factors are Social, Technological, Economic, Environmental, Political, Legal, and Ethical.Commonly known as Studying these factors and their behaviors enable to make correct decisions in marketing. Social habits, values, beliefs, and its part of what shapes personality and human reality. There are many factors that affect the organization internal or external. These factors include the demographic and cultural values, the changing role of women, education, lifestyle changes, and so on. They play an important role in the formation of the organization in terms of their roles, activities and functions that are practiced within the organization. Technology is developing rapidly day by day.In promotion and other aspects of a business it is vital to consider technology advancement. The marketing plan should concentrate on the technology as well. Economy of country contributes to business. It may create opportunities or threaten a business. Such as tax policies of a country may influence or discourage imports. Environmental factor has more concern on a company's image. Waste management, air, water and noise pollution has a great impact on company's decisions. The green organization concept plays a major role in their long term objectives and their visions.Political stability ND a leadership of a country do have the impact on marketing decisions and their plans depending on their attitudes towards the economy and their policies. Laws and regulations of a country has affect of the activities or the operations of a company. And the marketing plan has to be aligned with the constitution of a country. Ethical processes has to be followed in marketing planning, in order to maintain the image and the goodwill of the company. Porter's flee forces analysis is also another tool used to analyses marketing audits.The threat of new entries  œ Highly profitable markets will attract new competitors. In order to retain the market share planning will play a major role. Bargaining power of buyers – Buyers sensitiveness towards the price and the amount of pressure a buyer can put to the company is described with this. Planning on loyal customer programs can minimize the situation. Threat of substitute products or services – Propensity to switch to alternative products is meant by this phrase. If situations can be predicted as such, measures need to be taken to react accordingly before losing the market share.Bargaining power of suppliers – Suppliers of raw materials, parts, labor and services o the company can be a source of power over the company, if there are several alternatives. Suppliers may refuse to work with the company, Rivalry among existing innovation has to be further and determined in a industry where a rivalry among the competitors are high. 2. Using appropriate tools, analyze the external factors that would influence the marketing planning of Nikkei (Pass 1. 4) Nikkei as the market leader in the shoe industry still keeps existing products developing and researching for new products.So far Nikkei has established 700 factories around the world to cater this huge market. As the third course of the our actions of Anions matrix, Nikkei keeps inventing and developing new products as mentioned in their mission statement. Such as Nikkei air. Currently as mentioned a new departments has been opened for Nikkei +. In addition, the company has invaded cyberspace through this project to give a supportive service by allowing to store personal data in their web sites from Nikkei + products. Nikkei is diversified. They are now looking for new markets around the world with new products.With initiative approach with electronic integration with shoes. Even the promotion is done through Weber space through social media for these kinds of new products with good responses, results other t han television. Part B 1 . Discuss how the following issues act as barriers to Nine's marketing planning (Pass 2. 1) a. Nine's huge and bureaucratic organization. Factories of Nikkei are all around the world. In different nations, Different languages, different ethical and social backgrounds. Coordination among factories and departments comes as a barrier.In functions marketing, Human resources Finance, Productions and distribution is located in different locations and the procedures and recesses are a barriers, Due to the fact that the employees shows loyalty to their immediate departmental head other than understanding of the Core values and ethics of the company. Organizational cultures do play a role in the barriers, such as in a need to change, the employees might slow down the processes with different beliefs. And underestimate the plans to change. And hesitate to take advantage of unexpected favorable conditions.Lack of good leaderships poor ethical issues have also generated trouble for Nikkei over the years. Such as using Child labor and factories with poor working environment. . Customer expectations for Nine's products. Nines most of the advertising is done with superstar athletes. When these superstars fail the the reputation for the brand name too decreases. Failure to understand the cultures sensitivities in a target market may have negative outcomes of a marketing planning, Due to the fact that the Nikkei is mainly trading in the international market. Approach of McDonald's. A. Nine's huge and bureaucratic organization.Situate marketing within operations Have departments, marketing and sales report to one person to reduce confusions among the departments. Systematize the process Have a set of written procedures and common format for marketing planning. This will help to overcome the demographic barriers. Style and culture Promote active support and participation by the leaders in the company, thus creating the right culture for marketing plannin g. This will enable to create the idea in the minds of the employee that they are working for a one big company. B. Customer expectations for Nine's products.Shared values about marketing Marketing should be customer oriented to add value to the products that they purchase. Scan the environment thoroughly Identify the customer needs through an effective marketing audit. To be align with the customer expectations. 1 . Explain how ethical issues would influence Nine's marketing planning (Pass 4. 1). Nikkei should have the infrastructure to discover, disclose, expose and resolve ethical issues as they occur. In order to do it the company has to set a body of principals or standards of conduct governing behavior of individuals and departments in the company.This will enable to mitigate the extent of damage to the company. Nine's marketing plan shall be based on this regarding resolving ethical matters. 2. Nikkei as been accused of using child labor in the production of its soccer balls in appropriately (Pass 4. 2). Nikkei accepted the fact that they used child labor to produce soccer balls in Pakistan. Apart from this incident, Workers had been abused physically and mental in a Converse factory in Indonesia. Factories with poor working environments had been found out in China. Humanitarian questions roused with these incidents.Consumer's mindset becomes negative for the brand name. Customer will avoid Nikkei products due to the negative impression given by Nikkei. The media and the social media will also play a role in these types of events. Nikkei should act accordingly to the situation to minimize the damage done to their reputation. In a Pakistan case, Nikkei should be needed to do more of children related welfare activities to lift up their reputation. They must ensure that the company in accordance with the guidelines for the recruitment, training, health, safety and welfare.The management of the company should also monitor that the environmental practices. T he company should follow the procedures that they are responsible for the management and prevention and energy. Nikkei management will be necessary to understand why the ethical responsibility of he company. Decisions , welfare services and the company , and how well the human rights , governance , ethics , growth , employment conditions , community interests of developing actions in the system, the relationship of the management with suppliers and customers of the company with different cultures and different people and respect them. . Discuss how Nikkei could be affected by consumer ethics issues, and how this affects the marketing planning (Pass 4. 3). Consumer ethics involve Honesty, Responsibility, Fairness, Respect, Transparency and Citizenship according to American Marketing Association (AMA). Honesty is to be truthful to customers and the stakeholders. And Nikkei has dealt well in this regard so far. Responsibility to accept the consequences of marketing decisions and strate gies affects the marketing planning; which includes recognition of vulnerable market segmentation, considering environmental stewardship, etc.Fairness – to balance Justly the needs of the buyer with the interests of the seller. This includes clear selling and advertising, avoid deceptive advertising, avoid price fixing, predatory pricing, est†¦ But the Nikkei had been somewhat close to these issues since they started producing the series of Air Jordan hoes. In 2007 the cost for a pair of shoes had been $16 without the marketing cost and it's been sold for $189 dollars. But in return they have rewarded the shareholders and the share prices had increased up 200%.Respect – To acknowledge the basic human dignity of all stakeholders. Nikkei lacked this matter when they were found using child labor in Pakistan, and various other similar incidents in other countries. Transparency – to create a spirit of openness in marketing operations. Being clear and communicate with all constituencies. Disclose of price lists, terms, price adjustments, and price deals Etc. Citizenship -As a global company Nikkei has to meet the other countries economical, legal, philanthropic and societal responsibilities.Which is different to the mother company or the Head office which is situated in USA. Changing consumer environment influence the marketing plan of Nikkei? (Pass 1 . 1). Digital media, cyber space has invaded all professions and majority of activities all around the world, as a matter of fact personal life of an individual are filled and occupied with a lot of electronic devices and internet. Television advertising had moved to cyber space as a result, Many people with busy lives spend more time in internet and social media than the television.As a result Nine's customers have moved along with the trend. In order to change according to the consumer environment, Nikkei has to do most of the advertising on cyber advertising, e marketing to reach more custo mers. Nikkei has produced results doing so by launching, advertisements on social media, and proven it's more effective than the television. 1. Based on your findings in part A to C, in at least 500 words, summarize and the design , development and worldwide marketing and sales , is engaged in a U. S. Multinational company . In its fiscal year 2012, revenues in excess of U.Nikkei reached their goal with other ethical and other matters surrounding them; such as using child labor, sweatshops and physical and mental harassments in factories. Due to the vastness of the company the management may not be much aware of what's really happening in the corner of the world although they cannot risk their reputation they build over the years. The issues are paid attention when it's brought up by media mostly than they discover it themselves. And they have to pay a high price with money and with market share before the matter is settled.Close attention from the top level was not done regularly t o mitigate these situations. And some of these events have taken place in sub contracts given by Nikkei and was not monitored until their reputation is spoiled. Nines top managements close attention is needed to overcome these types of situations. This makes even the sub contractors feel more responsible for their work and the manner of their working. As a global organization the benefits should reach the bottom lines employees as well. A good working environment has to be made for the employees and to enhance the global reputation of the company.Ethical values should be increased and the new project for social responsibility has to be launched in the factory situated areas. Welfare of the employees and their families should be done with respect for the commitment they make for the company. Strengthening and broadening their management levels according to their global expansion has to be done to meet these circumstances. Marketing planning will have to pay more attention on these ar eas. Http://www. Minimize. Com/ http://www. Objectifications. Com/ http://www. Invested. Com/ http://www. Owe. Com/ http://blockings. Burch. CUNY. Du/segregationist's/02/23/272/

Hills like White Elephants Essay

â€Å"Hills like White Elephants† is a very short story by Ernest Hemingway telling of the conversation between a man and a woman regarding the pregnancy of the woman. The point of view or the voice employed in the short story is a third person point of view where there is a narrator separate from the main characters in the story. This point of view or voice is very effective in the story because such requires that the narrator is a distant observer so as not to intercede in the intimacy of the conversation between the two characters. This is effectively achieved because both characters, albeit having a choppy and seemingly disjointed conversation, reconcile in their views at certain points which totally disregards the need for the intrusion of a material narrator who is necessarily part of the story or one of the characters. The story is set in a bar in a train station where the couple waits before bounding the train. Such a setting allows exploration of the other, more important elements of the story, which serve as potent symbols for the central theme of abortion, so for instance, in the lines, â€Å"â€Å"The hills across the valley of the Ebro were long and white.† (Hemingway); and the lines where the girl continues to describe the barren landscape, â€Å"They look like white elephants†. (Hemingway), the setting where both couples are offer an unobstructed view of these hills, which, in the story, are used to imply the perception of the female protagonist who is struggling with a pregnancy that is unwanted by her partner, the male protagonist. So, in effect, these lines, while illustrating the view from the train station offers the female’s perspective of the pregnancy as something that is not supported by her partner, hence the almost indifferent description of the scenery. The bar setting also works well in infusing the tale with symbolic meanings, for instance, when the girl says, â€Å"â€Å"Everything tastes like licorice. Especially the things you’ve waited so long for, like absinthe. † (Hemingway) she is actually referring to the pregnancy, which, perhaps, she had wanted for so long, but was not supported by her partner. So, in effect, this line would not have been as effective had it been said in the bedroom or an office, so the setting works quite effectively in making the symbols more adequate for the central theme. The characters in the story, Jig, the female, and her male partner are in a situation where they are arguing whether to have the baby that Jig was currently pregnant with. The ways the characters are characterized in the story contribute a lot to how the story turns out to be. The female, protagonist, who is initially adamant about having the baby later shows some evidence of softening up because perhaps of her love for her partner and the desire to make things right again, hence, the lines, â€Å"â€Å"But if I do it, then it will be nice again if I say things are like white elephants, and you’ll like it?† (Hemingway) where the girl seems to be testing the reaction of the male character to whatever decision she makes. The male character, on the other hand is quite insistent that his mate get an abortion, and as is quite clear in the conversations, does not seem to care about what his partner feels. This indifference of the male character is very clear in the rapidly successive dialogue in the lines, â€Å"†I said we could have everything. /We can have everything. /No, we can’t.  /We can have the whole world. /No, we can’t. /We can go everywhere. /No, we can’t. It isn’t ours any more. /It’s ours. /No, it isn’t. And once they take it away, you never get it back. † (Hemingway) Here, it is quite clear that the male character seems to be avoiding the matter presented by the male character and his responses are all in the negative because he seems to be focused on one objective and one goal alone which is to have the baby being carried by the female character aborted. In this particular story the dynamics between the setting, the characters, and the point of view all work together in support of the central theme. Such a story succeeds in conveying the desired emotions to the reader while at the same time paying much attention to conventions and literary standards, hence, making the story very successful in its execution.

Existential therapy focuses

Julia is a 43-year old woman who claims that she never experienced the feeling of happiness. She said that there are certain times when she had been feeling that her life is progressing well as compared to other times; however she had never remembered feeling any sense of joy in her entire life. Julia said that most of the time she had always been pessimistic on everything new. She had never really believed that there was a man who is right for her and, apparently, due to this notion, she had remained single. It is really difficult for her to express amusement and Julia claims that she does not have the sense of humor.Often, she sighs she always has the sentiment of carrying on her shoulders the weight of the world. Julia’s has actually been diagnosed with a chronic weight problem. She has always been on a diet; however, her weight has kept going up and down the scale. She says she has a great need for sleep; however, at most times she experiences insomnia and walks around all day feeling tired. Julia perceives that the blame for this is on her energy and its chronically low level. She has always stressed up with what could have been rather simple decisions.She claims that she loathed her being indecisive. There are people who accused her of devoting 50% of her day with disagreements toward herself. Tracing back to her high school days during her junior year, the guidance counselor advised her to work on her very low self-esteem. At her age right now, Julia feels that it is too late to change, and she had already accepted the fact that she will forever stay unfulfilled and unhappy. Julia is reported to have been suffering from a mild and long-lasting form of depression classified as dysthymia.This type of depression is also considered as a minor type of depression that is characterized by its long-term effects. With this, people often suffer all throughout their lifetimes. Dysthymia is in general identified in people who have experiences of its symptoms every day within two years and without greater than two months span of having no symptoms. In adolescents and children, the principal symptom is dissimilar in comparison with the symptoms experienced by the adults. The adults initially experience extreme sadness, while adolescents and children habitually manifest defiance and irritability.The children usually tend to become inferior in school specifically during the stage of depression. Aside from the feeling of being depressed, the major symptoms should be prevalent in order to diagnose dysthymia which is overeating or poor appetite, oversleeping or problems sleeping, low self-esteem, low energy, poor concentration, feelings of hopelessness and difficulty in making decisions (Williams, Barrett & Oxman, 2004). The depression known as dysthymia has been known to affect two to three women for every man, and is perceived to be instigated during childhood and adolescence stages.If this is left untreated, the dysthymia will generally car ry on throughout the life of a person. People who are diagnosed to have dysthymia frequently have other associated disorders like a personality disorder, anxiety disorder or phobia (Williams, Barrett &Oxman, 2004). One of the most widespread psychological problems is depression; it affects almost everybody in the course of the depression of a family member or personal experience. Every year more than 17 million adults in the US experience a phase of clinical depression. The cost of human suffering is unable to estimate.It can cause interference with the normal performance or functioning, and normally roots problems with family and social adjustment and with work as well. It can cause extreme suffering and pain not only to those directly affected by the disorder, but as well as those who are concerned with their health and welfare. Moreso, serious depression can actually destroy the life of a family and the entire life of the person suffering from depression (Williams, Barrett &Oxman , 2004). Depression has tremendous impact including extreme emotional pain; as it disrupts the millions lives of people, it unfavorably affects the lives of friends and families.Likewise, it reduces the absenteeism and productivity of the individual at work and has considerably negative encompassing impact on the economy as well. Depression is considered a psychological condition which changes how a person feels and thinks and it also affects the person’s sense of physical well-being and social behavior. People have all felt sadness at certain points of time; however that is not considered depression. There are times that people have been feeling tired from working too hard or are easily discouraged when facing very serious and complicated problems.Such situations are not also considered as depression. These kinds of feelings normally pass within a period of few days or a matter of weeks, by the time the people have become adjusted to the stress. However, if such feelings see m to be present, and have intensified and have began to cause interferences in school, family responsibilities or at work then this can be considered as depression. The reality lies that depression can affect almost anyone, having been identified, majority of the people diagnosed with the psychological problem of depression have been successful with their treatments.Unluckily, depression is usually not diagnosed, for the reason that many of its symptoms imitate physical illness, like appetite disturbances and sleep. The recognition of depression is the initial step towards treatment (Williams, Barrett &Oxman, 2004). The type of depression the client is suffering is the dysthymic disorder which is characterized by chronic depression, except that it has a lesser amount of severity compared with a major depression. The crucial indication for dysthymic disorder is an approximately every day depressed disposition for at least two years, although lacking the needed criteria for the type o f major depression.Sleep, disturbances in appetite, low self-esteem and low energy, are more often than not a part of the medical representation as well. People who have been diagnosed with dysthymic disorder will frequently claim that they do not remember not having the feeling of depression; however they may be reasonably efficient in the aspect of managing their lives, even though the indications are harsh enough to root interference and distress in their important role responsibilities in life.It is imperative to have an absolute material to overcome any physical illnesses that could possibly be causing the state of depression. In addition, if the affected person has a chronic medical condition which seems to be the major cause of the depression subsequently the accurate conclusion may be a mood disorder because of a serious medical condition, despite of meeting the criteria of a dysthymic disorder. The argument lies as to whether the condition is the root of depression instead of creating a distress which is chronically psychological in nature that has been the cause of depression.Regardless of the long term background of dysthymic disorder, the aid of psychotherapy is helpful in order to reduce the indications of depression, and can assist the person in organizing their life more. There are people affected with dysthymic disorder who are able to respond well enough to medication with the use of antidepressants, aside from psychotherapy, an evaluation for the chosen medication is considered ideal as well, moreover consulting a psychologist is also needed (Adler, Irish & McLaughlin, 2004). There are many ways in order to identify dysthymic disorder.It is greatly associated with the changes in feeling, thinking, physical well-being and behavior. In terms of changes in feelings, a lot of people feel sad for no reason at all. Some have reported that they are not enjoying things that most people enjoy. They are lacking of motivation and are on the run of getti ng indifferent. They usually are tired and have the feeling of slowing down. They are also irritable and are experiencing difficulty in controlling their temper, eventually it can lead to feelings of hopelessness and helplessness (Franklin, 1999).In terms of the changes in thinking majority of the people are experiencing extreme difficulty in decision making and concentration. There are also affected individuals who have been reported to be suffering with problems in terms of forgetting a lot of things most of the time and having short term memory. Thinking and thoughts of negativity are the major attributes of depression. Poor self-esteem, pessimism, self-criticism and excessive guilt are very much common and for some people affected with more serious type of depression usually have very self-destructive thoughts (Franklin, 1999).In terms of physical well-being, during depression, there are negative emotional feelings which are most of the time associated with negative physical emo tions. Despite getting more sleep, chronic fatigue is also common. Most of the people have the difficulty to have normal and sound sleep, they usually stay awake for very long hours or are awaken from time to time, for some, and they sleep for longer hours, even much longer than usual and they still feel very tired.Most of them have also loss their appetite, they complain a lot on many pains and aches and they usually feel slowed because of the depression which they have been experiencing (Franklin, 1999). When it comes to behavior, the affected people feel more apathetic, simply because that is how they are feeling. They are also uncomfortable with the presence of other people and they have the tendency to withdraw themselves from society. They either eat more or eat less as a result of changes in appetite.They also cry excessively due to chronic sadness. Oddly enough, they complain about anything and they usually manifest outbursts of temper and anger. On the extreme aspect, affec ted people usually display negligence on how they look and much worst is neglecting their hygiene and personal care. They also tend to lose their sexual desires which leads to lack of sexual activities. As gees, a person suffering from depression is not doing much work, and what suffer are their household responsibilities and work productivity (Franklin, 1999).Based on the object relations theory, depression is due to problems which people have in terms of developing the representations of healthy and sound relationships. It is an outcome of a constant fight which people who are depressed bear for them to try and sustain their emotional contact with their desired things. There are two types that such process can follow the introjective and anaclitic patterns. Although these terms are presently not used in the DSM, there are therapists which tend to associate them with various types of depression.Using the Adlerian Therapy as a mode of growth, it emphasizes an optimistic human nature view and that people have the control on their own fate. People begin at a tender age in fashioning their very own distinct lifestyle and such style remains reasonably unvarying all the way through their lives. People are motivated in terms of formulating and setting their goals and how to deal the tasks and social interests in life. The therapist in this approach needs to compile the family history as much as they can, with these data, they can help the client to set goals and have the idea of the past performances of the client.This will help to challenge and encourage the clients. The focus of the therapist are to examine their lifestyles and the therapist will do his or her part to form a mutual trust and respect, together with the client, they will set goals and encouragement to help the client to reach the goal and the therapist can eventually give recommendations or suggestions as to how the client can achieve the goals (Psyweb. com, 2008). Carl Jung, on the other hand, thou ght that there is no therapist who can lead his clients further than he had gone himself.There is no such therapist who will be able to help a depressed people on the inner selves except they are incessantly struggling with their own cataleptic substance. The premise of the wounded healer is eternally valid and universal. It is archetypical. The thoughts and images which are emotionally charged have universal meanings. Existential therapy focuses on the freedom of choice in the endeavor to shape a person’s life. It teaches one to be accountable in shaping his or her own life and also involves the need for self-awareness and determination.The individuality of each person shapes his or her own genuine personality which begins from the infancy stage. Existential therapy is focused on both the present and future. The therapist in this case guides and helps the client to realize the many possibilities which are in store for him in the future. The therapist will impose a challenge to the client for them to recognize that they are responsible in what transpires within their lives. This kind of therapy is very much suitable in helping clients make good dealings and wise choices in their lives (Psyweb.com, 2008). Gestalt therapy facilitates the integration of the mind and body factors, by means of stressing integration and awareness. The main goal of the gestalt therapy is the integration of thinking, behaving and feelings. The client is viewed as having the capability to be aware of how their earlier life influences may have been the factors which changed their lives. The client is guided to be aware of their responsibility in their own selves, to finish unfinished matters, how to avoid problems, in the awareness of now and to experience things in a positive light.The therapist will take the role of helping their client to discover the awareness of each of the moments they experience in their life. They will challenge the client to gain the acceptance of their responsibilities in terms of taking care of themselves instead of relying to others. In this approach, the therapist can utilize confrontation, dialogues with polarities, or role playing to reach their set goals or by means of dream analysis. As such can improve treatment like marital or family therapy, crisis intervention, training, psychopathic disorders or children behavior problems (Psyweb.com, 2008). Rational-emotive therapy is a well action-oriented approach which deals with the moral and cognitive state of the client. This kind of therapy emphasizes the ability of the client in terms of changing and thinking on their own. The therapist in the rational-emotive approach strongly believes that people are brought to the world, endowed with the ability if thinking rationally, but can as well become a victim of thinking irrationally. The therapist emphasizes the ability of the clients to think, take action and make sound judgments.Through which, the therapist will make use of direc t therapy and it is also believed that irrational thinking and irrational behavior results to neurosis. Both the cognitive-behavioral and rational-emotive therapist perceives the problems of the clients are due to their childhood as well as their belief system, which was honed during the childhood phase. The therapy will consist of methods which involve dealing and solving behavior and emotional problems. The therapist will also help the client to eradicate their self-defeating outlooks and to teach them to rationally view their life (Psyweb.com, 2008). Most of the time, antidepressant medication is very much recommended for the depression of dysthymia. For client Julia in this case study, the approach of psychotherapy is the primary step to treatment. Initially, supportive counseling will help the affected person to ease the pain and therefore the feelings of hopelessness can be addressed. Next, cognitive therapy will be utilized to alter the unrealistic expectations, pessimistic i deas and critical evaluations that result to depression.It can help the depressed person to distinguish their problems as minor or critical, and such can help them accept life (HealthPlace. com, 2000). Then the therapy of problem solving follows to address the client’s problems and later on use the behavioral therapy to help the client develop the skills of coping and to resolve their conflicts with their relationships, thus can be effective for the treatment of dysthymic disorder of depression. References Adler DA, Irish J & McLaughlin TJ. (2004). The work impact of dysthymia in a primary care population. Gen Hosp Psychiatry. Franklin, D.(1999). What is Depressive Disorder. Retrieved June 9, 2008 from http://www. psychologyinfo. com/depression/description. html. HealthPlace. com. (2000). Dysthymia (Minor Depression). Retrieved June 9, 2008 from http://www. healthyplace. com/communities/depression/dysthymia. asp. Psyweb. com. (2008). Psychotherapy. Retrieved June 9, 2008 from http://psyweb. com/Mdisord/MdisordADV/AdvPsych. jsp#Rational-emotive%20Therapy. Williams JW Jr, Barrett J, & Oxman T. (2000). Treatment of dysthymia and minor depression in primary care: A randomized controlled trial in older adults. JAMA.